How Job Descriptions Will Transform Your Wedding Team (Even If It Doesn't Exist Yet)

How Job Descriptions Will Transform Your Wedding Team (Even If It Doesn't Exist Yet)

When it comes to operating our business, we're all guilty of "making it up as we go along" - as a matter of fact, as creative entrepreneurs, this is where we excel.

We're the thinkers and dreamers, always striving to discover the "next big thing." We're also generally an idealistic bunch, as it takes a lot of optimism to risk starting your own business. It’s exciting to design a logo or choose colors for your fledgling company, and to brainstorm all the ways you can help clients create the event of their dreams. You may imagine sitting in your office or working on site, basking in the pride of having finished a job and the kudos that may pour in. These dreams are what propel us forward and motivate us to do this work every day, even when we don't know exactly what we're doing.

Pretty quickly, however, we become immersed in the very real, practical aspects of owning a business.  There are never-ending items to be accomplished, deadlines loom ever closer, and don’t forget the "big picture thinking" necessary to help a company grow and prosper. 

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How Creating Systems & Workflows for Your Wedding Business Can Set You Free

How Creating Systems & Workflows for Your Wedding Business Can Set You Free

One of the most common sources of frustration I hear from wedding professionals is that they feel “stuck” running the day-to-day operations of their businesses. They know they need to focus on being strategic leaders of their business in order to become more profitable and efficient, but that’s easier said than done. Rather than functioning as the CEO of their company, they’re the salesperson, the craftsman, the delivery driver and so much more.

Of course, I can relate. While my primary business is now run by an incredible team, it wasn’t always that way – I spent years toiling over customer service, sales and marketing, payroll, operations and more, and ran myself ragged. When you’re scraping by as a startup, or when resources are scarce, you have no choice but to put your head down and just do the work.

Still, that can’t be a long-term strategy for success.

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Maintaining and Upgrading Your Equipment

Maintaining and Upgrading Your Equipment

For those of us in a technical industry, purchasing and maintaining equipment is a must. Whether you’re a photographer, DJ, caterer, hairstylist or chauffeur you rely on specialized equipment and tools to service your clients' events. These items need to be in great working order so you can relax and do what you do best. The slow season or a long stretch between events is the perfect time to check out your gear, make sure everything is in tip top shape and purchase any replacements or additions.

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Three Things You Can Do to Prepare Your Business for 2016

Three Things You Can Do to Prepare Your Business for 2016

(Editor's Note: today's guest post comes to us from one of the wedding industry's true thought leaders, our friend Michelle Loretta from Sage Wedding Pros!)

This is the BEST time of the year! Not only do we have the holidays to enjoy some much needed downtime with our family and friends. But also, we have the space and time to reflect on what’s working in our business (and what isn’t) and set goals for the New Year.

 

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Time to Re-Evaluate: Determining What Works and What Doesn't Work

Time to Re-Evaluate: Determining What Works and What Doesn't Work

(Editor's note: today's post was submitted by our respected friend and guest-blogging superstar, Meghan Ely of OFD Consulting! Read more about Meghan at the end of the post!)

For many, the midnight ball drop is a definitive break between last year’s failures and this year’s goals. We all make resolutions with the hopes of achieving them, but sometimes we don’t make as much progress as expected. The key to attainable resolutions is a simple evaluation – using your experiences, it’s important to determine what has been working and what hasn’t been working in your business. No matter how lofty your goals, it’ll be much more difficult to achieve them if there’s something holding you back. So, the question is – how can we be more mindful of the good and the bad of our business, and how do we move forward to the next level?

 

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