Are You Making it Easy for Clients to Hire You?

Are You Making it Easy for Clients to Hire You?

So we're all in business to make money, right? Okay...making money certainly isn't the only goal (at least for most of us), but if selling our products/services wasn't important, we'd just be doing what we do as a hobby.

With that in mind, I can't emphasize enough how important it is for you to make it easy for clients to hire you. Sounds pretty basic, doesn't it? Yet, especially for those of us who've been doing this since the dark ages, it's so easy to get stuck in low-tech, unnecessarily complicated booking processes that, as business systems and client expectations evolve, can render us unappealing to savvy couples who may choose to sign with another company rather than wait for us to get our act together.

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The Importance of a CRM System

The Importance of a CRM System

When we first start out in business, we have all the time in the world. Every inquiry, every meeting, every contract and every other step of the transaction has our undivided attention, because - let's face it - we don't yet have a whole lot else to do. Of course, most of us hope to steadily grow our business and to become busier and busier, which means staying on top of our clients only gets harder and harder.

That's where CRM comes in.

The term CRM (customer relationship management) refers to a system or software that helps you manage any combination of your sales, marketing, operations and client interactions. And when your business really takes off and you suddenly have more client interactions than you can handle, your CRM becomes a lifesaver.

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Learning From Your Selling Mistakes

Learning From Your Selling Mistakes

There's not a single wedding business owner in the marketplace who closes 100% of their sales meeting. That's just a fact. Sure, there are things you can do to increase the chances a client will want to sign on the dotted line, but you're always going to lose a few.

And that's okay. It gives you an opportunity to reflect on your strategies and make improvements for an even better business, all because of the dropped sales.

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Friday Five: 5 Ways to Set Yourself Up for Sales Success

Friday Five: 5 Ways to Set Yourself Up for Sales Success

Happy Friday! Weekends in the wedding off-season are so much more fun when you have money in your pocket - which usually requires some sales success! With that in mind, for this week's Friday Five series, here are five things you can do to put yourself in a position to close more of your wedding sales.

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How to Sell Yourself Anywhere

How to Sell Yourself Anywhere

Where do you conduct sales meetings? In your home, in your office or in a cafe? Or perhaps you don’t even meet your clients in person and instead use the phone, Skype or FaceTime.There are so many options when it comes to meeting potential clients. Technology has paved the way for easier communication over long distances, between busy schedules and after business hours. It has also allowed us, as business owners, to create our own individual workspaces and schedules, whether that’s in an office, at home or on the road. Today we’ll be discussing the pros and cons of such arrangements as well as how to make the most of each situation to ensure you make a great impression and close the deal. 

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