Happy Friday! Weekends in the wedding off-season are so much more fun when you have money in your pocket - which usually requires some sales success! With that in mind, for this week's Friday Five series, here are five things you can do to put yourself in a position to close more of your wedding sales.Read More
(Editor's note: Today's post comes courtesy of guest contributor Jennifer Taylor of Taylor'd Events. Read more about Jennifer at the end of the post!)
When working with clients, setting expectations is of utmost importance. Not only does it prevent any boundaries from being crossed, but it is also a way to determine if you’re meeting (or exceeding) standards. While some may feel pressure from expectations, the truth of the matter is that no one can be happy without them – you’ll get stretched too far and clients will not be satisfied if you can’t meet unrealistic expectations.Read More
As wedding professionals, haven't we all been burned by wasting time on meeting the wrong clients? Perhaps they weren't serious about potentially buying from us, or they were woefully unprepared, or we weren't going to be able to serve their needs regardless of how well we did in the meeting. Whatever the reason, none of us has time to spare on client meetings that aren't going anywhere.
So, in today's fun Friday Five post, here are 5 things to know prior to agreeing to meet with a client.
The wedding industry is an interesting one in that many business owners came from vastly different fields. I personally know many wedding vendors who previously worked in law, finance, real estate, education, and more. That career diversity, combined with the fact that there aren't a ton of business-focused resources specifically created for the wedding industry (hence my starting WeddingIQ), means that many wedding pros rely on more general business advice - advice which may not be particularly applicable to what we do.
One of the biggest differences between wedding services/products and the services/products in other industries is how we go about effectively selling them. By nature, everything wedding-related is a luxury expense (some more so than others), and the event that's being celebrated is uniquely emotional and incredibly important to our clients, their families and their friends. As such, a lot of traditional "sales" advice just doesn't work.
As promised in Monday's post on tips for getting the most out of a wedding industry workshop,today I'm recapping some of the highlights of my speaking presentation from Cultivate 2015.
We hear all the time how important it is to determine your target client, and to market your business accordingly. Given how many wedding businesses seem to overlook this step, however, I have to assume that either (a) they don't know exactly how to identify their real target client, or (b) they're afraid to narrow their focus to that target client because they might lose business from others.