How to Get the Most Out of a Wedding Industry Workshop or Retreat

How to Get the Most Out of a Wedding Industry Workshop or Retreat

Last week, I was privileged to be a featured speaker at the Cultivate Retreat, a fabulous 3-day workshop for creative wedding professionals hosted by the wonderful Cassie Cherneski of Flaire Weddings .This intimate and truly gorgeous event was unlike anything I've attended before, and I felt really privileged to have been included among this group of true wedding artists from virtually all service categories: event planners and designers, photographers, florists, stationers, entertainers and more, as well as wedding bloggers.

In my presentation, I offered strategies for identifying your real target client for your wedding business, which I'll be recapping here on Wednesday (so stay tuned for that!). In today's post, my original intention was to share the best advice from the other speakers on the agenda - after thinking about it, though, I realized that (a) they might prefer to have their specific advice limited to event audiences; and (b) I'm really hoping to rope at least a couple of them into guest blogging or being interviewed for a post here on WeddingIQ! (Just in case I'm unsuccessful, I will say that a couple of highlights for me included superstar planner Val Gernhauser's brilliant advice on contracts and pricing, and the incredibly storytelling skills of Laura Foote, who is the kind of speaker I hope to be when I grow up. Goals, y'all.)

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The Best Parts of WeddingWire World 2015

 The Best Parts of WeddingWire World 2015

(Editor's Note: This post is a collaboration between WeddingIQ co-editors Jennifer Reitmeyer & Kyle Bergner.)

WeddingWire, the nation’s leading wedding technology company, hosted its annual conference, WeddingWire World, March 16-17 at the Gaylord National Harbor right outside Washington, DC. We were very excited to attend as representatives of both WeddingIQ and of our primary businesses, MyDeejay and Kyle Bergner Photography. Main stage speakers included entrepreneur and original winner of “The Apprentice,” Bill Rancic, as well as Monte Durham of “Say Yes to the Dress: Atlanta” and perennial wedding industry speaker Alan Berg. Jennifer also was a featured presenter, leading a breakout session entitled “Growing Your Business While Maintaining Your Brand” - more about that topic in a future post!

Given all the great information that was presented over a very full two days, we thought we’d share some valuable takeaways from our favorite presentations.

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