WeddingIQ on WeddingWire's ProBlog: Why Taking the Easy Road is Hard on Your Biz

WeddingIQ on WeddingWire's ProBlog: Why Taking the Easy Road is Hard on Your Biz

It's that time again...time for my monthly article on WeddingWire's ProBlog, part of their Education Center resource for wedding pros! In this post, I've adapted one of my previous WeddingIQ articles on the topic of professional business practices.

t's kind of scary how often things like contracts and retainers get tossed out the window in favor of quick and easy sales. Still, when you're a new business owner struggling to establish yourself (or when you're a veteran who feels squeezed out of an already-competitive marketplace), I can see how it'd be tempting to go for the gimmicks.

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How to Get the Most Out of a Wedding Industry Workshop or Retreat

How to Get the Most Out of a Wedding Industry Workshop or Retreat

Last week, I was privileged to be a featured speaker at the Cultivate Retreat, a fabulous 3-day workshop for creative wedding professionals hosted by the wonderful Cassie Cherneski of Flaire Weddings .This intimate and truly gorgeous event was unlike anything I've attended before, and I felt really privileged to have been included among this group of true wedding artists from virtually all service categories: event planners and designers, photographers, florists, stationers, entertainers and more, as well as wedding bloggers.

In my presentation, I offered strategies for identifying your real target client for your wedding business, which I'll be recapping here on Wednesday (so stay tuned for that!). In today's post, my original intention was to share the best advice from the other speakers on the agenda - after thinking about it, though, I realized that (a) they might prefer to have their specific advice limited to event audiences; and (b) I'm really hoping to rope at least a couple of them into guest blogging or being interviewed for a post here on WeddingIQ! (Just in case I'm unsuccessful, I will say that a couple of highlights for me included superstar planner Val Gernhauser's brilliant advice on contracts and pricing, and the incredibly storytelling skills of Laura Foote, who is the kind of speaker I hope to be when I grow up. Goals, y'all.)

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Friday Five: 5 WeddingWire Posts to Rock Your World!

Friday Five: 5 WeddingWire Posts to Rock Your World!

Okay, maybe that headline is overselling my articles just a bit. Still, I'm pretty proud of my affiliation with WeddingWire as one of their Education Experts. I've been writing content for them since 2012, have spoken at a number of their events, and really enjoy the opportunity to gain exposure to such a wide variety of wedding pros.

(Shameless plug: if you haven't yet purchased your tickets to WeddingWire World 2016, you can do so here. I'll be speaking on the topic of managing clients - the ones who are awesome to work with, and the ones who are perhaps slightly less awesome. Hope to see you there!)

Now, on to today's Friday Five post, in which I thought I'd share some of my favorite articles from WeddingWire's ProBlog and Education Center from the past few years. Maybe some of them will be useful in your business.

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Check Us Out on WeddingWire's ProBlog Today!

Check Us Out on WeddingWire's ProBlog Today!

It's that time again...my monthly post for WeddingWire's ProBlog, as one of their Education Experts, is live today! In this article, I'm diagnosing some of the common "growing pains" experienced by business owners in the wedding industry, and giving you the cure! Who among us hasn't felt the exhaustion of lack of boundaries, the frustration of collaborating with a partner, or the letdown of day-to-day work as the startup excitement wears off?

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Are You Investing in Yourself?

Are You Investing in Yourself?

(Editor's note: Today we welcome wedding industry leader and guest contributor Michelle Loretta of Sage Wedding Pros! Read more about Michelle at the end of the post!)

I love being exposed to new ways of thinking. I love learning knew things. I’ve been in the work force for almost 20 years and I’ve been in the wedding industry for 11 years. I work with business owners to help them have sustainability in their own businesses. But, this doesn’t mean that I know it all. (Far from it.) I do A LOT of reading. And, I attend a conference each year for my own learning and well-being. This is beyond the conferences that I’m asked to speak at. This is JUST for ME and my growth.

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