WeddingIQ on WeddingWire's ProBlog: Why Taking the Easy Road is Hard on Your Biz

WeddingIQ on WeddingWire's ProBlog: Why Taking the Easy Road is Hard on Your Biz

It's that time again...time for my monthly article on WeddingWire's ProBlog, part of their Education Center resource for wedding pros! In this post, I've adapted one of my previous WeddingIQ articles on the topic of professional business practices.

t's kind of scary how often things like contracts and retainers get tossed out the window in favor of quick and easy sales. Still, when you're a new business owner struggling to establish yourself (or when you're a veteran who feels squeezed out of an already-competitive marketplace), I can see how it'd be tempting to go for the gimmicks.

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Friday Five: 5 Ways to Get More WeddingIQ Into Your Life

Friday Five: 5 Ways to Get More WeddingIQ Into Your Life

Okay, I'll admit: this post may, at first, seem a little narcissistic. But I'm being completely honest when I say how rewarding it's been writing for this blog over the years, and I think I speak for both Kyle and myself when I say that we both truly enjoy helping other wedding business owners. Whether it's be offering advice on how to run a better business, or bringing important issues into the spotlight for discussion, our goal has always been to raise the bar in our industry. And the feedback we have has been fantastic. We're very grateful to our readers for that.

So, on that note, we thought that a great topic for today's fun Friday Five post would be ways you can experience more of what WeddingIQ offers. After all, while this blog is our main platform, there are lots of other ways to interact with us and continue the conversation!

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Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

Exclusive Savings on Same-Sex Wedding Certification From Gay Wedding Institute!

I couldn't be happier to roll out another fantastic perk for WeddingIQ readers - this one courtesy of one of my wedding industry idols, Bernadette Smith of 14 Stories and Gay Wedding Institute! Bernadette has created a fantastic affiliate seller program for her Gay Wedding Institute Certificate Program, with an exclusive discount offer for WeddingIQ!

For those who don't know, Gay Wedding Institute is the world's only certificate program focused on marketing to, and working with, the LGBT wedding market. This course helps participants develop skills and strategies to reach same-sex couples, and covers legal topics, LGBT wedding data, trends and traditions and more.

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Announcing WeddingIQ's September Step-It-Up Challenge!

Announcing WeddingIQ's September Step-It-Up Challenge!

Everyone in the wedding industry knows early fall is a crazy time of year - weddings are in full swing in September (and were in August, too, for many of us), plus business owners with kids are also juggling back-to-school madness, and we're all transitioning out of summer vacation mode.

So of course it's the perfect time to roll out a month-long business challenge, right?

Seriously, hear us out. We know you're probably burned out. We know you've probably been saying for weeks, if not months, that you need to pull your business together and get your head back in the game. Well, we've got you covered.

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WeddingIQ Featured on WeddingWire's Education Center!

WeddingIQ Featured on WeddingWire's Education Center!

Most wedding business owners are "solopreneurs" or part of a very small team. It's easy for us to get buried in our work and to forget the power that comes to forming valuable partnerships with other wedding professionals. If you've become an industry introvert, never fear! Head on over to WeddingWire's Education Center and ProBlog today to read my advice on the mutual benefits that come with teaming up (and some bonus ideas on how to make it happen!)

Oh, and as a bonus...I'm super stoked to announce that I'm part of the first round of featured speakers for WeddingWire World 2016! Program information and other details will be released soon, but for now, check out the preliminary details on the WeddingWire World website. (You can also purchase your tickets using discount code JENNIFER0216 and get $25 any ticket level!) Can't wait to see you there!

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