4 Strategies to Upsell Effectively

Upselling is an art that marries psychology with sales strategies in order to elevate your client experience and boost your bottom line. By communicating the competitive uniqueness and value that you bring to the table, you can guide clients in the direction of adding on services and products that will take their celebration to the next level.

In fact, upselling boosts sales by 20 to 42 percent on average and all it takes is some simple coaching and careful positioning.

Sound like it’s worth a try? Try out some of these techniques to improve sales of add-on services and products.

Get to the point

One of the easiest and most effective upselling strategies is to simply plug in upgraded options on your proposal. Prospects are already interested in what you have to offer, so all it takes is a few sentences at the end about how you can go above and beyond their expectations. It doesn’t have to be anything complicated; in fact, it can even be as simple as showing signature drink options or an upgraded hors d’oeuvres menu. On average, one out of every four clients will jump on the offer, so it’s well worth the minimal effort of adding to your proposal.

Let your environment do the work

If your client meetings usually take place in your office, take some time to strategically place some samples of upgraded products throughout the space. Give them a tour of your place and let them discover the pieces that speak to them the most — something will likely catch their eye and pique their interest.

Likewise, displaying good quality photos that show off your upgraded services and products in action is another useful strategy. Put an iPad on loop, leave out a photo album, or hang up some framed photos behind your desk to add a discreet plug to every meeting.

Share similar client stories

Take a page out of Amazon’s book and share your own version of “customers who bought this also bought this.” Previous event experiences speak volumes and can present new ideas for clients. Start by having a few anonymous proposals on hand that shows off a full event’s order. Include some photos for an extra punch and you’ll surely see a significant rise in sales.

Show off the latest styles

As you’re browsing the latest trends and shopping for new products, don’t be afraid to shoot some ideas over to your clients and let them you know thought of them first. Not only will it show that their event is always on your mind, but they will likely be open to the suggestion of something unique and different from what’s been done in the past.   

Upselling can be mutually beneficial for both you and the client, but it’s important to tread carefully and avoid coming across as insincere. Keep your offers simple to prevent overwhelming decisions, and always know when a client really means no. The goal is to meet the client’s needs and highlight choices that will escalate their event, not to sell more stuff and make more money. Your sales efforts have to be in the genuine interest of your clients or else you risk losing your client’s respect and damaging the experience.

With nearly 30 years in the special event and catering industry, Meryl Snow is the co-founder of Feastivities Events and the creator of The Triangle Method.  As a Senior Consultant for Certified Catering Consultants, Meryl travels throughout North America training clients in the areas of sales, marketing, design and branding to help businesses get on their own path to success.


Guest Contributor

WeddingIQ welcomes guest posts from wedding professionals and industry experts on all topics relevant to running a wedding business. Please review our guest contributor guidelines and email us with your submissions!


Tips for Making the Sale With Add-Ons

Tips for Making the Sale With Add-Ons

Even if you’re satisfied with the numbers you’re making, chances are you wouldn’t be one to say ‘no’ to an extra boost of revenue. (Believe it or not, ten out of ten entrepreneurs would like to increase their earnings!)

If you haven’t considered building in ‘add-ons’ to your business, then it’s time to rethink your business structure. More often than not, engaged couples are in need of standard décor items for their wedding day – think candles, linens, or even boutique candy favors. By upselling these types of products, you can not only make more money, but you’ll also be saving your clients the time and effort of buying them from a brick-and-mortar store. (Not to mention the savings, but we’ll get to that!)

Read More

Training Your Staff to Make the Sale

Training Your Staff to Make the Sale

As a small business owner, there will come a time when you need to share the wealth when it comes to sales. Whether you want to take on more clients or you simply want to delegate the sales process to free up some time for yourself, it’s key to instill your sales processes and procedures on your team.

By training each staff member the same way across the board, you can ensure that every prospective client is being treated in the same manner. This is essential for staying true to your brand, which isn’t just about colors and logos but speaks to client experience as well.

Read More

How to Sell Weddings on the Weekend (When You Happen to Work Weddings All Weekend)

How to Sell Weddings on the Weekend (When You Happen to Work Weddings All Weekend)

Couples: "We’d love to meet with you on the weekend to plan our weekend wedding that only happens on one weekend of our entire lives."

You: "I’d love to meet with you sometime during the week because I work almost every weekend on weddings that occur only on the weekend."  

I kid, but the struggle is real, for you and for your potential clients. You may not work every weekend or every day of the weekend, but let’s face it, you might want a weekend off every once in awhile or to recover from a long day by relaxing. It’s difficult to schedule meetings in this 9-to-5 (and exceedingly 9-to-9) culture when your business hours are slightly more ambiguous or the opposite of most of society's schedule. You also don’t want to fall in the trap of working seven days a week just to appease your clients, or neglect to schedule time off so you can recharge and get back to the grind the following week.  

Read More

Meeting Techniques for Making the Sale

Meeting Techniques for Making the Sale

(Editor's Note: We're closing out the week with this great guest post from Kevin Dennis of Fantasy Sound Event Services. Read more about Kevin at the end of the post, and be sure to check back Monday for a special announcement regarding WeddingIQ!)

These days, the bottom line isn’t solely about having great products or services and making sure people know about them. Sales play an incredibly important role in the conversion of “I like you guys!” to “I want to book you!”
In fact, selling starts as soon as a potential client shows interest- from the ease of contacting you to the look of your office when they first walk in the door (that’s right- time to find a new home for all those mason jars peeking out from around the corner!).  It should be your top priority to make sure prospects look forward to your meeting.

Read More